Srividya Sridharan
VP, Group Director
As VP and group research director, Srividya (Sri) leads Forrester’s research group that serves data, analytics, insights, and AI leaders; B2B marketing leaders; B2B CMOs; and executives leading demand and account-based marketing (ABM), portfolio marketing, channel marketing, content operations, post-sale customer engagement, customer marketing, and marketing operations initiatives. Her team’s research agenda focuses on helping these leaders with strategy, operational practices, and technologies to become customer-obsessed B2B marketers and insights-driven leaders.
